// london > los angeles > monte carlo //
Heidi studied beauty, make-up and hair design for 3 years in the USA and the UK.
She traveled to Sydney Australia where she worked for the FIA (Fashion Industry of Australia) to help organize the Annual Designer Fashion Awards Event hosted by Clive James. Back in the UK she enrolled at fashion college followed by 2 years working for designer couture collections Louis Feraud and Nino Cerruti. Heidi then moved to Los Angeles where she gained her certification as a Personal Fitness Trainer and then ran a successful fitness business in Santa Monica and Malibu.
Heidi now lives on the French Riviera and runs her consultancy as a Lifestyle Beauty Coach from St Tropez to Cannes to Monte-Carlo. She works with photographers on photoshoots, is a personal fitness trainer, advises women on wardrobe planning, hair, make-up and skincare and also offers workshops on everything Faces, Fashion, Fitness.
As a Mommy to 2 teenage daughters she also decided to create a similar arena specifically for teenagers so she created her teen brand TeenLifeStudio (TLS) and started Teen Development Workshops for the international girls on the Riviera.
Heidi wanted to advise teens through presentation, communication, health and grooming tips, to recognize their own individual beauty and develop their self-esteem and self-confidence at a time when the media is ‘pushing hard’ for their attention! She feels passionate about teaching teens basic, practical skills and showing them the reality and ‘behind the scenes’ truths by giving them knowledge, guidance and some of her experience.
Heidi also has her own YouTube channel with 35 ‘How-to’ video/blogs
She mixes easily with celebrities and models. She worked with the Formula 1 drivers during the Amber Lounge Event during the Monte-Carlo Grand Prix and with supermodels Tereza Maxova, Petra Nemcova and drivers wife, Cora Schumacher.
Heidi also worked with the Victora’s Secret models Ana Beatriz Barros and Karolina Kurkova during the Cannes Film Festival. Whilst in London, Heidi herself modeled with Yasmin le Bon for a Charity fashion show at the Albert Hall.
In March 2015, Heidi featured on Sky Living’s ‘Who’d be a Billionaire’ an 8 part series talking about her role as Creative Director for an events company in Cannes. She designed the theme of parties for the super rich, which led to working with Sting, Seal, Nicole Scherzinger, Taio Cruz and Jessie J.
In June 2016 Heidi launched her own fashion brand, SIRO cashmere. A collection of simple luxury tee-shirts. She wanted to create a ‘go-to’ item that takes you anywhere, a luxury basic. She designed them in Monte-Carlo and produced them in Italy using the very best silk/cashmere Loro Piana yarn.
Her mission is clear… “Let your smart, authentic sexy self sit centre stage in your life so you can realize your full potential!!”